Pollock sales have soared as consumers become more aware of the species.
Sales of chilled and frozen pollock are up 122% over the past year to 54.9m [pounds sterling] [Nielsen 52w/e 16 May]. It is now the ninth-most popular seafood in the UK behind Rado Watch traditional favourites such as cod, haddock and salmon, according to industry body Seafish.
The profile of pollock has been given a boost recently, with Birds Eye producing on omega-3 branded pollock fish finger and Sainsbury's running a promotion renaming it 'colin'.
Those marketing drives and the introduction of more lines using pollock had made the slightly grey fleshed fish more familiar to consumers, Seafish said.
Patek Philippe Watches
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Approximately 90% of the pollock landed in the UK is caught off the south west. Landings are steady at more than 1,000 tonnes per year and the stock is classed as 'stable' by the ICES.
Pollock is available most of LED Flexible Strip Neon Series Neon 335 the year but more abundant in the first and second quarters, with 60% of the catch in February, March and April.
Line-caught pollock taken by the South West Handline Fishermen's Association are individually tagged and can be traced back through their website to the fisherman who caught it.
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